Privacy Policy

Preamble

With the following privacy policy, we would like to inform you about the types of your personal data (hereinafter also referred to briefly as "data") we process, for what purposes, and to what extent. This privacy policy applies to all processing of personal data carried out by us, both in the context of providing our services and, in particular, on our websites, in mobile applications, and within external online presences, such as our social media profiles (hereinafter collectively referred to as "Online Offering").

The terms used are not gender-specific.

Status: January 9, 2026

Preamble
Controller
Overview of Processing
Relevant Legal Bases
Security Measures
Transmission of Personal Data
International Data Transfers
General Information on Data Storage and Erasure
Rights of Data Subjects
Business Services
Provision of the Online Offering and Web Hosting
Use of Cookies
Registration, Login, and User Account
Community Functions
Single Sign-On Login
Blogs and Publication Media
Contact and Inquiry Management
Newsletter and Electronic Notifications
Promotional Communication via Email, Post, Fax, or Telephone
Web Analysis, Monitoring, and Optimization
Affiliate Programs and Affiliate Links
Customer Reviews and Rating Procedures
Presence in Social Networks (Social Media)
Plug-ins and Embedded Functions and Content
Changes and Updates
Definitions of Terms

Controller

Nicki Eliza Schinow

Bachstr. 7

79238 Ehrenkirchen

Persons authorized to represent: Nicki Eliza Schinow

Email address: hi@wuffsworld.com

Phone: 0173 2897906

Legal Notice: https://www.wuffsworld.com/impressum

Overview of Processing

The following overview summarizes the types of data processed and the purposes of their processing and refers to the categories of data subjects.

Types of Data Processed

Inventory data.
Payment data.
Location data.
Contact data.
Content data.
Contract data.
Usage data.
Meta, communication, and procedural data.
Log data

Categories of Data Subject

Service recipients and clients
Interested parties
Communication partners
Users
Business and contractual partners
Purposes of Processing
Provision of contractual services and fulfillment of contractual obligations
Communication.
Security measures.
Direct marketing.
Reach measurement.
Tracking.
Office and organizational procedures.
Target group formation.
Affiliate tracking.
Organizational and administrative procedures.
Feedback.
Marketing.
Profiles with user-related information.
Registration procedures.
Provision of our Online Offering and user-friendliness.
Information technology infrastructure.
Public relations.
Sales promotion.
Business processes and economic procedures.

Relevant Legal Bases

Relevant legal bases under the GDPR: Below is an overview of the legal bases of the GDPR on which we process personal data. Please note that in addition to the regulations of the GDPR, national data protection requirements in your or our country of residence or seat may apply. Furthermore, should more specific legal bases be relevant in individual cases, we will inform you of these in the privacy policy.

Consent (Art. 6 (1) (a) GDPR) - The data subject has given consent to the processing of their personal data for one or more specific purposes.

Performance of a contract and prior inquiries (Art. 6 (1) (b) GDPR) - Processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract

Legal obligation (Art. 6 (1) (c) GDPR) - Processing is necessary for compliance with a legal obligation to which the controller is subject.

Legitimate interests (Art. 6 (1) (f) GDPR) - Processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data

National data protection regulations in Germany: In addition to the data protection regulations of the GDPR, national regulations on data protection apply in German. This includes, in particular, the Act on Protection against Misuse of Personal Data in Data Processing (Federal Data Protection Act – BDSG). The BDSG contains special regulations on the right to information, the right to erasure, the right to object, the processing of special categories of personal data, processing forother purposes, and transmission as well as automated decision-making in individual cases, including profiling. Furthermore, state data protection laws of the individual federal states may apply.

Note on the application of GDPR and the Swiss FADP: These data protection notices serve to provide information according to both the Swiss FADP and the General Data Protection Regulation (GDPR). For this reason, please note that due to the broader spatial application and intelligibility, the terms of the GDPR are used. In particular, instead of the terms "processing" of "personal data", "overriding interest", and "particularly sensitive personal data" used in the Swiss FADP, the terms "processing" of "personal data" as well as "legitimate interest" and "special categories of data" used in the GDPR are used. However, the legal meaning of the terms will continue to be determined according to the Swiss FADP within the scope of its application.

Security Measures

We take appropriate technical and organizational measures in accordance with legal requirements, taking into account the state of the art, the implementation costs, and the nature, scope, circumstances, and purposes of the processing as well as the different probabilities of occurrence and the extent of the threat to the rights and freedoms of natural persons, in order to ensure a level of protection appropriate to the risk.

The measures include, in particular, securing the confidentiality, integrity, and availability of data by controlling physical and electronic access to the data as well as access, entry, disclosure, securing availability, and separation of the data. Furthermore, we have established procedures that ensure the exercise of data subject rights, the erasure of data, and responses to data threats. Furthermore, we take the protection of personal data into account as early as the development or selection of hardware, software, and procedures in accordance with the principle of data protection by design and by default

Securing online connections through TLS/SSL encryption technology (HTTPS): To protect the data of users transmitted via our online services from unauthorized access, we use TLS/SSL encryption technology. Secure Sockets Layer (SSL) and Transport Layer Security (TLS) are the cornerstones of secure data transmission on the Internet. These technologies encrypt the information trasmitted between the website or app and the users browser (or between two servers), whereby the data is protected from unauthorized access. TLS, as the more advanced and secure version of SSL, ensures that all data transmissions meet the highest security standards. When a website is secured by an SSL/TLS certificate, this is signaled by the display of HTTPS in the URL. This serves as an indicator to users that their data is being transmitted securely and encrypted.

Transmission of Personal Data

In the context of our processing of personal data, it may happen that this data is transmitted to other offices, companies, legally independent organizational units, or persons or disclosed to them. Recipients of this data may include, for example, service providers commissioned with IT tasks or providers of services and content integrated into a website. In such cases, we comply with legal requirements and, in particular, conclude corresponding contracts or agreements that serve to protect your data with the recipients of your data.

Data transfer within the organization: We may transfer personal data to other departments or units within our organization or grant them access to it. If the data transfer is for administrative purposes, it is based on our legitimate business and economic interests or occurs if it is necessary to fulfill our contract-related obligations or if the data subject has consented or there is legal permission.

International Data Transfers

Data processing in third countries: If we transfer data to a third country (i.e., outside the European Union (EU) or the European Economic Area (EEA)) or if this occurs in the context of using third-party services or the disclosure or transfer of data to other persons, offices, or companies (which becomes recognizable by the postal address of the respective provider or if the privacy policy explicitly refers to the transfer of data to third countries), this is always done in accordance with legal requirements.

For data transfers to the USA, we primarily rely on the Data Privacy Framework (DPF), which was recognized as a secure legal framework by an adequacy decision of the EU Commission on July 10, 2023. Additionally, we have concluded Standard Contractual Clauses with the respective providers, which correspond to the requirements of the EU Commission and establish contractual obligations for the protection of your data.

This double protection ensures a comprehensive protection of your data: the DPF forms the primary level of protection, while the Standard Contractual Clauses serve as additional security. Should changes occur within the framework of the DPF, the Standard Contractual Clauses act as a reliable fallback option. This ensures that your data remains appropriately protected even in the event of political or legal changes.

We inform you for individual service providers whether they are certified according to the DPF and whether Standard Contractual Clauses are in place. Further information on the DPF and a list of certified companies can be found on the website of the US Department of Commerce at https://www.dataprivacyframework.gov/.

For data transfers to other third countries, corresponding security measures apply, in particular Standard Contractual Clauses, explicit consents, or legally required transfers. Information on third-country transfers and applicable adequacy decisions can be found on the information portal of the EU Commission.

General Information on Data Storage and Erasure

We delete personal data that we process in accordance with legal provisions as soon as the underlying consents are withdrawn or there are no further legal bases for processing. This applies to cases where the original purpose of processing no longer applies or the data is no longer required. Exceptions to this rule exist if legal obligations or special interests require a longer retention or archiving of the data.

In particular, data that must be kept for commercial or tax law reasons or whose storage is necessary for legal prosecution or for the protection of the rights of other natural or legal persons must be archived accordingly.

Our data protection notices contain additional information on the retention and erasure of data specifically applicable to certain processing operations.

If several details are provided regarding the retention period or erasure periods of data, the longest period is always relevant. Data that is no longer kept for the originally intended purpose, but due to legal requirements or other reasons, is processed by us exclusively for the reasons that justify its retention.

Retention and erasure of data: The following general periods apply to retention and archiving according to German law

10 years - Retention period for books and records, annual financial statements, inventories, management reports, opening balance sheet, and the work instructions and other organizational documents required for their understanding (§ 147 para. 1 no. 1 in conjunction with para. 3 AO, § 14b para. 1 UStG, § 257 para. 1 no. 1 in conjunction with para. 4 HGB).

8 years - Accounting vouchers, such as invoices and cost vouchers (§ 147 para. 1 no. 4 and 4a in conjunction with para. 3 sentence 1 AO and § 257 para. 1 no. 4 in conjunction with para. 4 HGB).

6 years - Other business documents: received commercial or business letters, reproductions of sent commercial or business letters, other documents insofar as they are of importance for taxation, e.g., hourly wage slips, business accounting sheets, calculation documents, price tags, but also payroll documents insofar as they are not already accounting vouchers and cash register tapes (§ 147 para. 1 no. 2, 3, 5 in conjunction with para. 3 AO, § 257 para. 1 no. 2 and 3 in conjunction with para. 4 HGB).

3 years - Data required to take into account potential warranty and damage claims or similar contractual claims and rights as well as to process associated inquiries, based on past business experience and standard industry practices, are stored for the duration of the regular legal limitation period of three years (§§ 195, 199 BGB).

Beginning of the period at the end of the year: If a period does not explicitly start on a specific date and is at least one year, it starts automatically at the end of the calendar year in which the event triggering the period occurred. In the case of ongoing contractual relationships in which data is stored, the event triggering the period is the time at which the termination or other ending of the legal relationship becomes effective.

Rights of Data Subjects

Rights of data subjects under the GDPR: As a data subject under the GDPR, you are entitled to various rights, which arise in particular from Art. 15 to 21 GDPR:

Right to object: You have the right, for reasons arising from your particular situation, to object at any time to the processing of personal data concerning you which is carried out based on Art. 6 (1) (e) or (f) GDPR; this also applies to profiling based on these provisions. If the personal data concerning you is processed for direct marketing purposes, you have the right to object at any time to the processing of personal data concerning you for the purpose of such advertising; this also applies to profiling insofar as it is associated with such direct marketing.

Special Note for the App: You can view and change your profile data (dog data, region) at any time directly within the app settings. To completely delete your account and all associated data (email, profile, posts), please use the "Delete Account" function in the app settings or send us an email at hi@wuffsworld.com. After deletion, your data will be removed from the Supabase database in accordance with our erasure periods, provided no legal retention obligations prevent this.

Right to withdraw consent: You have the right to withdraw consents granted at any time.

Right of access: You have the right to request confirmation as to whether data in question is being processed and to access this data as well as further information and a copy of the data in accordance with legal requirements

Right to rectification: In accordance with legal requirements, you have the right to request the completion of data concerning you or the rectification of incorrect data concerning you.

Right to erasure and restriction of processing: In accordance with legal requirements, you have the right to demand that data concerning you be deleted immediately, or alternatively, in accordance with legal requirements, to demand a restriction of the processing of the data.

Right to data portability: You have the right to receive the data concerning you that you have provided to us in a structured, common, and machine-readable format or to demand its transfer to another controller in accordance with legal requirements.

Complaint to a supervisory authority: Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, your place of work, or the place of the alleged infringement, if you believe that the processing of personal data concerning you violates the requirements of the GDPR.

Business Services

We process the data of our contractual and business partners, e.g., customers and interested parties (collectively referred to as "contractual partners"), within the framework of contractual and comparable legal relationships and associated measures and with regard to communication with contractual partners (or pre-contractual), for example, to answer inquiries

We use this data to fulfill our contractual obligations. This includes, in particular, the obligations to provide the agreed services, any update obligations, and remedies in the event of warrnty and other service disruptions. In addition, we use the data to safeguard our rights and for the purpose of administrative tasks associated with these obligations and corporate organization. Furthermore, we process the data based on our legitimate interests in both proper and economic business management and in security measures to protect our contractual partners and our business operations from misuse, threats to their data, secrets, information, and rights (e.g., for the involvement of telecommunications, transport, and other auxiliary services as well as subcontractors, banks, tax and legal advisors, payment service providers, or financial authorities). Within the scope of applicable law, we only pass on the data of contractual partners to third parties insofar as this is necessary for the aforementioned purposes or to fulfill legal obligations. Contractual partners are informed about other forms of processing, e.g., for marketing purposes, within the framework of this privacy policy.

We inform the contractual partners before or in the context of data collection, e.g., in online forms, through special marking (e.g., colors) or symbols (e.g., asterisks or similar), or personally, which data is required for the aforementioned purposes.

We delete the data after the expiry of legal warranty and comparable obligations, i.e., basically after four years, unless the data is stored in a customer account, e.g., as long as it must be kept for legal reasons of archiving (e.g., for tax purposes generally ten years). Data disclosed to us by the contractual partner within the scope of an order is deleted by us in accordance with the specifications and generally after the end of the order.

Processed data types: Inventory data (e.g., full name, residential address, contact information, customer number, etc.); Payment data (e.g., bank details, invoices, payment history); Contact data (e.g., postal and email addresses or phone numbers); Contract data (e.g., contract subject, term, customer category).

Data subjects: Service recipients and clients; Interested parties; Business and contractual partners.

Purposes of processing: Provision of contractual services and fulfillment of contractual obligations; Communication; Office and organizational procedures; Organizational and administrative procedures; Business processes and economic procedures.

Retention and erasure: Erasure according to the details in the section "General Information on Data Storage and Erasure".

Legal bases: Performance of a contract and prior inquiries (Art. 6 (1) (b) GDPR); Legal obligation (Art. 6 (1) (c) GDPR); Legitimate interests (Art. 6 (1) (f) GDPR).

Provision of the Online Offering and Web Hosting

We process users' data in order to provide them with our online services. For this purpose, we process the user's IP address, which is necessary to transmit the content and functions of our online services to the user's browser or end device.

Processed data types: Usage data (e.g., page views and duration of stay, click paths, usage intensity and frequency, device types used and operating systems, interactions with content and functions); Meta, communication, and procedural data (e.g., IP addresses, times, identification numbers, persons involved); Log data (e.g., log files regarding logins or the retrieval of data or access times); Content data (e.g., text or image messages and posts and the information concerning them, such as details of authorship or time of creation)

Data subjects: Users (e.g., website visitors, users of online services)

Purposes of processing: Provision of our Online Offering and user-friendliness; Information technology infrastructure (operation and provision of information systems and technical devices (computer, servers, etc.)); Security measures.

Retention and erasure: Erasure according to the details in the section "General Information on Data Storage and Erasure".

Legal bases: Legitimate interests (Art. 6 (1) (f) GDPR).

Further information on processing operations, procedures, and services:

Provision of Online Offering on rented storage space and database: For the provision of our Online Offering, we use storage space, computing capacity, and software that we rent or otherwise obtain from a corresponding server provider (also called "web hoster"); Legal bases: Legitimate interests (Art. 6 (1) (f) GDPR).

Collection of access data and log files: Access to our Online Offering is logged in the form of so-called "server log files". Server log files can include the address and name of the retrieved web pages and files, date and time of retrieval, transmitted data volumes, notification of successful retrieval, browser type and version, the user's operating system, referrer URL (the previously visited page), and generally IP addresses and the requesting provider. Server log files can be used for security purposes, e.g., to avoid overloading the servers (especially in the case of abusive attacks, so-called DDoS attacks), and to ensure the utilization of the servers and their stability; Legal bases: Legitimate interests (Art. 6 (1) (f) GDPR); Erasure of data: Log file information is stored for a maximum of 30 days and then deleted or anonymized. Data whose further retention is required for evidentiary purposes is excluded from erasure until final clarification of the respective incident.

Email sending and hosting: The web hosting services we use also include the sending, receiving, and storage of emails. For these purposes, the addresses of the recipients and senders as well as further information regarding email sending (e.g., the providers involved) and the content of the respective emails are processed. The aforementioned data may further be processed for the purpose of SPAM detection. Please note that emails on the Internet are generally not sent encrypted. As a rule, emails are encrypted in transit, but (unless an end-to-end encryption method is used) not on the servers from which they are sent and received. We can therefore assume no responsibility for the transmission path of the emails between the sender and receipt on our server; Legal bases: Legitimate interests (Art. 6 (1) (f) GDPR).

Mittwald: Services in the field of providing information technology infrastructure and related services (e.g., storage space and/or computing capacities); Service provider: Mittwald CM Service GmbH & Co. KG, Königsberger Straße 4-6, 3239 Espelkamp, Germany; Legal bases: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://www.mittwald.de; Privacy policy: https://www.mittwald.de/datenschutz; Data processing agreement: https://www.mittwald.de/faq/service-informationen/faq/datenschutz-alles-wichtige-zur-dsgvo.

Supabase (Database & Backend Infrastructure): We use the service Supabase from the provider Supabase Inc., 970 Summer St, Stamford, CT 06905, USA, for our app. Supabase provides the database technology as well as authentication and hosting services.

Processed data: Within the scope of use, your registration data (profile name, email address, password), profile details for the dog (name, breed, age, etc.), details about the person, and location data (region of the user) are stored in the database we use.

Purpose of processing: Provision of app functionality, user management, and secure storage of posts.

Legal basis: Performance of a contract (Art. 6 (1) (b) GDPR).

Data transfer & security: We have concluded a data processing agreement (DPA) with Supabase. Insofar as data is transferred to the USA, this is done based on Standard Contractual Clauses. We choose European server locations (e.g., Frankfurt am Main), where available, to minimize data transfer to third countries.

Website: https://supabase.com; Privacy policy: https://supabase.com/privacy.

Use of Cookies

The term "cookies" refers to functions that store and read information on users' end devices. Cookies can also be used for various concerns, such as for the purposes of functionality, security, and convenience of online offerings as well as the creation of analyses of visitor flows. We use cookies in accordance with legal regulations. For this, we obtain the prior consent of the users, if required. If consent is not necessary, we rely on our legitimate interests. This applies if storing and reading information is essential to be able to provide explicitly requested content and functions. This includes, for example, the storage of settings and ensuring the functionality and security of our Online Offering. Consent can be withdrawn at any time. We inform clearly about their scope and which cookies are used

Notes on legal bases under data protection law: Whether we process personal data using cookiesdepends on consent. If consent is given, it serves as the legal basis. Without consent, we rely on our legitimate interests, which are explained above in this section and in the context of the respective services and procedures.

Storage duration: With regard to storage duration, the following types of cookies are distinguished:

Temporary cookies (also: session cookies): Temporary cookies are deleted at the latest after a user has left an online offering and closed their end device (e.g., browser or mobile application).

Permanent cookies: Permanent cookies remain stored even after closing the end device. For example, the login status can be saved and preferred content can be displayed directly when the user visits a website again. Likewise, the user data collected with the help of cookies can be used for reach measurement. Unless we provide users with explicit information on the type and storage duration of cookies (e.g., in the context of obtaining consent), they should assume that these are permanent and the storage duration can be up to two years.

General notes on withdrawal and objection (opt-out): Users can withdraw the consents they have given at any time and also declare an objection to processing in accordance with legal requirements, including by means of the privacy settings of their browser.

Cookie settings/Objection possibility: https://klaro.org/

Processed data types: Meta, communication, and procedural data (e.g., IP addresses, times, identification numbers, persons involved).

Data subjects: Users (e.g., website visitors, users of online services).

Legal bases: Legitimate interests (Art. 6 (1) (f) GDPR); Consent (Art. 6 (1) (a) GDPR).

Further information on processing operations, procedures, and services:

Processing of cookie data based on consent: We use a consent management solution in which the consent of users for the use of cookies or for the procedures and providers mentioned in the consent management solution is obtained. This procedure serves to obtain, log, manage, and withdraw consents, in particular regarding the use of cookies and comparable technologies used to store, read, and process information on users' end devices. Within the framework of this procedure, users' consents for the use of cookies and the associated processing of information, including the specific processing and providers mentioned in the consent management procedure, are obtained. Users also have the option to manage and withdraw their consents. The consent declarations are stored to avoid a renewed query and to be able to provide proof of consent in accordance with legal requirements. Storage takes place on the server side and/or in a cookie (so-called opt-in cookie) or by means of comparable technologies in order to be able to assign the consent to a specific user or their device. If there is no specific information on the providers of consent management services, the following general information applies: The duration of the storage of consent is up to two years. In this process, a pseudonymous user identifier is created, which is stored together with the time of consent, details of the scope of consent (e.g., relevant categories of cookies and/or service providers) as well as information about the browser, the system, and the end device used; Legal bases: Consent (Art. 6 (1) (a) GDPR).

Registration, Login, and User Account

Users can create a user account. Within the scope of registration, the required mandatory information is communicated to the users and processed for the purposes of providing the user account based on contractual fulfillment. The processed data includes, in particular, login information (username, password, and an email address).

Within the framework of using our registration and login functions and the use of the user account, we store the IP address and the time of the respective user action. Storage takes place based on our legitimate interests as well as those of the users in protection against misuse and other unauthorized use. Passing on this data to third parties generally does not take place, unless it is necessary to pursue our claims or there is a legal obligation to do so.

Users can be informed by email about operations relevant to their user account, such as technical changes.

Processed data types: Inventory data (e.g., full name, residential address, contact information, customer number, etc.); Contact data (e.g., postal and email addresses or phone numbers); Content data (e.g., text or image messages and posts and the information concerning them, such as details of authorship or time of creation); Usage data (e.g., page views and duration of stay, click paths, usage intensity and frequency, device types used and operating systems, interactions with content and functions); Log data (e.g., log files regarding logins or the retrieval of data or access times).

Data subjects: Users (e.g., website visitors, users of online services).

Purposes of processing: Provision of contractual services and fulfillment of contractual obligations; Security measures; Organizational and administrative procedures; Provision of our Online Offering and user-friendliness.

Retention and erasure: Erasure according to the details in the section "General Information on Data Storage and Erasure"; Erasure after termination.

Legal bases: Performance of a contract and prior inquiries (Art. 6 (1) (b) GDPR); Legitimate interests (Art. 6 (1) (f) GDPR).

Further information on processing operations, procedures, and services:

Registration with pseudonyms: Users may use pseudonyms as usernames instead of real names; Legal bases: Performance of a contract and prior inquiries (Art. 6 (1) (b) GDPR).

User profiles are public: User profiles are publicly visible and accessible.

Erasure of data after termination: If users have terminated their user account, their data with regard to the user account will be deleted, subject to legal permission, obligation, or user consent; Legal bases: Performance of a contract and prior inquiries (Art. 6 (1) (b) GDPR).

No retention obligation for data: It is the users' responsibility to secure their data upon termination before the end of the contract. We are entitled to irretrievably delete all data of the user stored during the contract period; Legal bases: Performance of a contract and prior inquiries (Art. 6 (1) (b) GDPR).

Community Functions

The community functions provided by us allow users to engage in conversation or otherwise exchange information with each other. Please note that the use of community functions is only permitted in compliance with the applicable legal situation, our terms and guidelines, and the rights of other users and third parties.

Processed data types: Inventory data (e.g., full name, residential address, contact information, customer number, etc.); Usage data (e.g., page views and duration of stay, click paths, usage intensity and frequency, device types used and operating systems, interactions with content and functions).

Data subjects: Users (e.g., website visitors, users of online services).

Purposes of processing: Provision of contractual services and fulfillment of contractual obligations; Security measures; Provision of our Online Offering and user-friendliness.

Retention and erasure: Erasure according to the details in the section "General Information on Data Storage and Erasure".

Legal bases: Performance of a contract and prior inquiries (Art. 6 (1) (b) GDPR); Legitimate interests (Art. 6 (1) (f) GDPR).

Moderation of User Content (Flagging System)

To ensure the safety of our community and to quickly remove illegal content (e.g., copyright infringements, insulting content), we use a flagging system.

Reporting process: Users can report posts from other users. In this process, the ID of the reported post and, if applicable, the ID of the reporting user are processed.

Review: Reported content is reviewed by us and deleted if our guidelines are violated.

Legal basis: Our legitimate interest in a secure and legally compliant platform (Art. 6 (1) (f) GDPR) as well as the fulfillment of legal obligations to remove illegal content.

Further information on processing operations, procedures, and services:

User posts are public: Posts and content created by users are publicly visible and accessible; Legal bases: Performance of a contract and prior inquiries (Art. 6 (1) (b) GDPR).

Setting the visibility of posts: Users can use settings to determine the extent to which the posts and content they create are visible or accessible to the public or only to certain people or groups; Legal bases: Performance of a contract and prior inquiries (Art. 6 (1) (b) GDPR).

Storage of data for security purposes: Users' posts and other inputs are processed for the purposes of community and conversation functions and, subject to legal obligations or legal permission, are not passed on to third parties. An obligation to disclose may arise, in particular, in the case of illegal posts for legal prosecution purposes. We point out that in addition to the content of the posts, their time and the users' IP address are also stored. This is done to be able to take appropriate measures to protect other users and the community; Legal bases: Performance of a contract and prior inquiries (Art. 6 (1) (b) GDPR).

Right to delete content and information: The deletion of posts, content, or details of users is permissible to the required extent after proper consideration if there are concrete indications that they represent a violation of legal rules, our requirements, or third-party rights; Legal bases: Performance of a contract and prior inquiries (Art. 6 (1) (b) GDPR).

Limited deletion of conversation posts: Out of consideration for other users, the user's conversation posts remain stored even after termination and account deletion so that conversations, comments, advice, or similar communication between and among users do not lose their meaning or reverse it. Usernames are deleted or pseudonymized unless they already represented pseudonyms. Users can assert the complete deletion of conversation posts with us at any time; Legal bases: Performance of a contract and prior inquiries (Art. 6 (1) (b) GDPR).

Protection of own data: Users decide for themselves which data they disclose about themselves within our Online Offering. For example, if users provide details about themselves or participate in conversations. We ask users to protect their data and only publish personal data carefully and only to the required extent. In particular, we ask users to note that they must protect access data very carefully and use secure passwords (i.e., above all, the longest possible and random combinations of characters); Legal bases: Performance of a contract and prior inquiries (Art. 6 (1) (b) GDPR).

Single-Sign-On Login

"Single-Sign-On" or "Single-Sign-On Login/Authentication" refers to procedures that allow users to register with a user account with a provider of Single-Sign-On procedures (e.g., a social network), also for our Online Offering. The prerequisite for Single-Sign-On authentication is that the users are registered with the respective Single-Si35gn-On provider and enter the required access data in the online form provided for this purpose or are already logged in with the Single-Sign-On provider and confirm the Single-Sign-On login via a button.

Authentication takes place directly with the respective Single-Sign-On provider. Within the framework of such authentication, we receive a user ID with the information that the user is logged in under this user ID at the respective Single-Sign-On provider and an ID that cannot be further used by us for other purposes (so-called "User Handle"). Whether additional data is transmitted to us depends solely on the Single-Sign-On procedure used, the chosen data releases within the framework of authenticaton, and also which data users have released in the privacy or other settings of the user account with the Single-Sign-On provider. Depending on the Single-Sign-On provider and the choice of the users, it can be various data; usually, it is the email address and the username. The password entered at the Single-Sign-On provider within the framework of the Single-Sign-On procedure is neither visible to us nor stored by us.

Users are asked to note that their details stored by us can be automatically compared with their user account at the Single-Sign-On provider, but this is not always possible or actually happens. For example, if the users' email addresses change, they must change them manually in their user account with us.

We can use the Single-Sign-On login, if agreed with the users, within the framework of or before the fulfillment of the contract, insofar as the users have been asked to do so, process it within the framework of a consent, and otherwise use it based on the legitimate interests on our part and the interests of the users in an effective and secure login system.

Should users decide once that they no longer want to use the linking of their user account with the Single-Sign-On provider for the Single-Sign-On procedure, they must remove this connection within their user account with the Single-Sign-On provider. If users want to delete their data with us, they must terminate their registration with us.

Processed data types: Inventory data (e.g., full name, residential address, contact information, customer number, etc.); Contact data (e.g., postal and email addresses or phone numbers); Usage data (e.g., page views and duration of stay, click paths, usage intensity and frequency, device types used and operating systems, interactions with content and functions); Meta, communication, and procedural data (e.g., IP addresses, times, identification numbers, persons involved).

Data subjects: Users (e.g., website visitors, users of online services).

Purposes of processing: Provision of contractual services and fulfillment of contractual obligations; Security measures; Registration procedures; Provision of our Online Offering and user-friendliness.

Retention and erasure: Erasure according to the details in the section "General Information on Data Storage and Erasure"; Erasure after termination.

Legal bases: Performance of a contract and prior inquiries (Art. 6 (1) (b) GDPR); Legitimate interests (Art. 6 (1) (f) GDPR).

Further information on processing operations, procedures, and services:

Apple Single-Sign-On: Authentication services for user logins, provision of Single Sign-On functions, management of identity information and application integrations; Service provider: Apple Inc., Infinite Loop, Cupertino, CA 95014, USA; Legal bases: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://www.apple.com/de/; Privacy policy: https://www.apple.com/legal/privacy/de-ww/.

Google Single-Sign-On: Authentication services for user logins, provision of Single Sign-On functions, management of identity information and application integrations; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal bases: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://www.google.de; Privacy policy: https://policies.google.com/privacy; Basis for third-country transfers: Data Privacy Framework (DPF); Objection possibility (Opt-Out): Settings for the display of advertisements: https://myadcenter.google.com/.

Blogs and Publication Media

We use blogs or comparable means of online communication and publication (hereinafter "Publication Medium"). Readers' data is processed for the purposes of the Publication Medium only insofar as it is necessary for its presentation and communication between authors and readers or for security reasons. Otherwise, we refer to the information on processing visitors to our Publication Medium within these data protection notices.

Processed data types: Inventory data (e.g., full name, residential address, contact information, customer number, etc.); Contact data (e.g., postal and email addresses or phone numbers); Content data (e.g., text or image messages and posts and the information concerning them, such as details of authorship or time of creation); Usage data (e.g., page views and duration of stay, click paths, usage intensity and frequency, device types used and operating systems, interactions with content and functions); Meta, communication, and procedural data (e.g., IP addresses, times, identification numbers, persons involved).

Data subjects: Users (e.g., website visitors, users of online services).

Purposes of processing: Feedback (e.g., collecting feedback via online form); Provision of our Online Offering and user-friendliness; Security measures; Organizational and administrative procedures.

Retention and erasure: Erasure according to the details in the section "General Information on Data Storage and Erasure".

Legal bases: Legitimate interests (Art. 6 (1) (f) GDPR).

Further information on processing operations, procedures, and services:

Comments and posts: If users leave comments or other posts, their IP addresses can be stored based on our legitimate interests. This is done for our security in case someone leaves illegal content in comments and posts (insults, forbidden political propaganda, etc.). In this case, we ourselves can be prosecuted for the comment or post and are therefore interested in the identity of the author. Furthermore, we reserve the right to process users' details for the purpose of spam detection based on our legitimate interests. On the same legal basis, we reserve the right to store users' IP addresses for the duration of surveys and to use cookies to avoid multiple voting. The personal information provided within the scope of comments and posts, any contact and website information as well as content-related details are permanently stored by us until the user objects; Legal bases: Legitimate interests (Art. 6 (1) (f) GDPR).37

Contact and Inquiry Management

When contacting us (e.g., by post, contact form, email, phone, or via social media) as well as within the framework of existing user and business relationships, the details of the inquiring persons are processed insofar as this is necessary to answer the contact inquiries and any requested measures.

Processed data types: Inventory data (e.g., full name, residential address, contact information, customer number, etc.); Contact data (e.g., postal and email addresses or phone numbers); Content data (e.g., text or image messages and posts and the information concerning them, such as details of authorship or time of creation); Usage data (e.g., page views and duration of stay, click paths, usage intensity and frequency, device types used and operating systems, interactions with content and functions); Meta, communication, and procedural data (e.g., IP addresses, times, identification numbers, persons involved).

Data subjects: Communication partners.

Purposes of processing: Communication; Organizational and administrative procedures; Feedback (e.g., collecting feedback via online form); Provision of our Online Offering and user-friendliness.

Retention and erasure: Erasure according to the details in the section "General Information on Data Storage and Erasure".

Legal bases: Legitimate interests (Art. 6 (1) (f) GDPR); Performance of a contract and prior inquiries (Art. 6 (1) (b) GDPR).

Further information on processing operations, procedures, and services:

Contact form: When contacting us via our contact form, by email, or other communication channels, we process the personal data transmitted to us to answer and process the respective concern. This usually includes details such as name, contact information, and possibly further information provided to us and necessary for appropriate processing. We use this data exclusively for the stated purpose of contact and communication; Legal bases: Performance of a contract and prior inquiries (Art. 6 (1) (b) GDPR), Legitimate interests (Art. 6 (1) (f) GDPR).

Newsletter and Electronic Notifications

We send newsletters, emails, and other electronic notifications (hereinafter "Newsletter") exclusively with the consent of the recipients or based on a legal basis. If the contents are mentioned within the scope of a registration for the newsletter, these contents are decisive for the consent of the users. For registration for our newsletter, the provision of your email address is normally sufficient. However, to provide you with personalized service, we may ask for your name for a personal address in the newsletter or for further information if this is necessary for the purpose of the newsletter.

Erasure and restriction of processing: We can store the unsubscribed email addresses for up to three years based on our legitimate interests before deleting them in order to be able to provide proof of previously given consent. The processing of this data is limited to the purpose of a potential defense against claims. An individual erasure request is possible at any time, provided that the former existence of consent is confirmed at the same time. In the case of obligations to permanently observe objections, we reserve the right to store the email address for this purpose alone in a blocking list (so-called "blocklist").

The logging of the registration process is based on our legitimate interests for the purpose of proving its proper course. Insofar as we commission a service provider to send emails, this is done based on our legitimate interests in an efficient and secure sending system.

Contents: Information about us, our services, promotions, and offers.

For sending emails, newsletters, and for automated communication processes, we use the service Brevo (formerly Sendinblue), provided by Brevo SAS, 55 rue d’Amsterdam, 75008 Paris, France.

Brevo is a service with which the sending of emails can be organized and analyzed. If you register for our newsletter, for example, or if we send you emails within the framework of an existing business relationship, the data you provide (e.g., email address, name if applicable, IP address, time of registration) is stored and processed on Brevo's servers.

Processing is based on Art. 6 (1) (a) GDPR (consent) or Art. 6 (1) (f) GDPR (legitimate interest in efficient and secure communication), provided no explicit consent is required.

Brevo uses this information exclusively for sending and evaluating emails on our behalf. In the process, statistical evaluations can take place (e.g., open and click rates) to improve our communication. A conclusion on individual persons is not easily drawn.

You can withdraw your consent to receive emails at any time, e.g., via the unsubscribe link in every email or by sending a corresponding message to us.

Further information on data protection at Brevo can be found at: https://www.brevo.com/de/legal/privacypolicy/

Data subjects: Communication partners.

Purposes of processing: Direct marketing (e.g., by email or post).

Legal bases: Consent (Art. 6 (1) (a) GDPR).

Objection possibility (Opt-Out): You can terminate the receipt of our newsletter at any time, i.e., withdraw your consents or object to further receipt. A link to terminate the newsletter can be found either at the end of each newsletter or you can otherwise use one of the contact options given above, preferably email, for this purpose.

Promotional Communication via Email, Post, Fax, or Telephone

We process personal data for purposes of promotional communication, which can take place via various channels, such as email, phone, post, or fax, in accordance with legal requirements.

Recipients have the right to withdraw consents granted at any time or to object to promotional communication at any time free of charge via the contact options mentioned above.

After withdrawal or objection, we store the data required for contact or sending to prove the previous authorization for up to three years after the end of the year of withdrawal or objection based on our legitimate interests. The processing of this data is limited to the purpose of a possible defense against claims. Based on the legitimate interest in permanently observing the withdrawal or objection of users, we further store the data required to avoid re-contact (e.g., depending on the communication channel, the email address, phone number, name).

Data subjects: Communication partners.

Purposes of processing: Direct marketing (e.g., by email or post); Marketing; Sales promotion.

Retention and erasure: Erasure according to the details in the section "General Information on Data Storage and Erasure".

Legal bases: Consent (Art. 6 (1) (a) GDPR); Legitimate interests (Art. 6 (1) (f) GDPR).

Web Analysis, Monitoring, and Optimization

Web analysis (also referred to as "reach measurement") serves the evaluation of visitor flows of our Online Offering and can include behavior, interests, or demographic information about visitors, such as age or gender, as pseudonymous values. With the help of reach analysis, we can, for example, recognize at what time our Online Offering or its functions or content are most frequently used, or invite for reuse. Likewise, it is possible for us to understand which areas need optimization.

In addition to web analysis, we can also use test procedures to test and optimize, for example, different versions of our Online Offering or its components.

Unless otherwise stated below, profiles, i.e., data summarized for a usage process, can be created for these purposes and information can be stored in a browser or in an end device and then read. The information collected includes, in particular, websites visited and elements used there as well as technical information, such as the browser used, the computer system used, and details of usage times. Insofar as users have consented to the collection of their location data with us or with the providers of the services used by us, the processing of location data is also possible.

Furthermore, users' IP addresses are stored. However, we use an IP masking procedure (i.e., pseudonymization by shortening the IP address) to protect users. Generally, no clear data of users (such as email addresses or names) is stored within the scope of web analysis, A/B testing, and optimization, but pseudonyms. That is, we as well as the providers of the software used do not know the actual identity of the users, but only the information stored in their profiles for the purpose of the respective procedures

Notes on legal bases: If we ask users for their consent to use third-party providers, the legal basis for data processing is consent. Otherwise, user data is processed based on our legitimate interests (i.e., interest in efficient, economic, and recipient-friendly services). In this context, we would also like to refer you to the information on the use of cookies in this privacy policy.

Plausible Analytics

We use the web analysis service "Plausible Analytics" to continuously work on our offering both technically and in terms of content. Plausible is a brand of Plausible Insights OÜ, based in Västriku tn 2, 50403 Tartu, Estonia, registration number 14709274, hereinafter referred to as "Plausible". Plausible Insights OÜ is fully compliant with the General Data Protection Regulation (GDPR).

Plausible follows a particularly privacy-friendly approach to analyzing your website visits. For this purpose, Plausible records, among other things, the date and time of your visit, title and URL of the pages accessed, incoming links, the country in which the visitor is located, and the user agent of your browser software. Plausible does not use "cookies" on your device. All personal data (such as your IP address) is completely anonymized in the form of a so-called hash. A hash is an irreversible encryption of data that cannot be decrypted. In this way, we can analyze your website visits without storing personal data in a form readable for us, Plausible, or third parties.

Further information on technical implementation can be found here: https://plausible.io/privacy-focused-web-analytics. Further information on data protection at Plausible can be found at https://plausible.io/data-policy. The legal basis for processing your data is Art. 6 (1) (f) GDPR.

Data subjects: Users (e.g., website visitors, users of online services).

Purposes of processing: Reach measurement (e.g., access statistics, recognition of recurring visitors); Profiles with user-related information (creation of user profiles).

Retention and erasure: Erasure according to the details in the section "General Information on Data Storage and Erasure"; Storage of cookies of up to 2 years (unless otherwise stated, cookies and similar storage methods can be stored on users' devices for a period of two years).

Security measures: IP masking (pseudonymization of the IP address).

Legal bases: Consent (Art. 6 (1) (a) GDPR); Legitimate interests (Art. 6 (1) (f) GDPR).

Affiliate Programs and Affiliate Links

In our Online Offering, we integrate so-called affiliate links or other references (which can include, for example, search masks, widgets, or discount codes) to the offers and services of third-party providers (collectively referred to as "affiliate links"). If users follow the affiliate links or subsequently perceive the offers, we can receive a commission or other benefits from these third-party providers (collectively referred to as "commission").

To be able to track whether users have perceived the offers of an affiliate link used by us, it is necessary that the respective third-party providers learn that the users have followed an affiliate link used within our Online Offering. The assignment of the affiliate links to the respective business transactions or to other actions (e.g., purchases) serves solely the purpose of commission billing and is canceled as soon as it is no longer required for the purpose.

For the purposes of the aforementioned assignment of affiliate links, the affiliate links can be supplemented by certain values that are part of the link or can be stored otherwise, e.g., in a cookie. The values can include, in particular, the source website (referrer), the time, an online identifier of the operator of the website on which the affiliate link was located, an online identifier of the respective offer, the type of link used, the type of offer, and an online identifier of the user.

Notes on legal bases: If we ask users for their consent to use third-party providers, the legal basis of processing data is consent. Otherwise, users' data is processed based on our legitimate interests (i.e., interest in efficient, economic, and recipient-friendly services). In this context, we would also like to refer you to the information on the use of cookies in this privacy policy.

Processed data types: Contract data (e.g., contract subject, term, customer category); Usage data (e.g., page views and duration of stay, click paths, usage intensity and frequency, device types used and operating systems, interactions with content and functions); Meta, communication, and procedural data (e.g., IP addresses, times, identification numbers, persons involved).

Data subjects: Interested parties; Users (e.g., website visitors, users of online services).

Purposes of processing: Affiliate tracking.

Retention and erasure: Erasure according to the details in the section "General Information on Data Storage and Erasure"

Legal bases: Consent Art. 6 (1) (a) GDPR); Legitimate interests (Art. 6 (1) (f) GDPR).

Further information on processing operations, procedures, and services:

Amazon Partner Program: Affiliate partner program (Amazon and the Amazon logo are trademarks of Amazon.com, Inc. or one of its affiliates); Service provider: Amazon EU S.à r.l. (Société à responsabilité limitée), 38 avenue John F. Kennedy, L-1855 Luxembourg; Legal bases: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://www.amazon.de; Privacy policy: https://www.amazon.de/gp/help/customer/display.html?nodeId=201909010; Basis for third-country transfers: Data Privacy Framework (DPF).

Customer Reviews and Rating Procedures

We participate in review and rating procedures to evaluate, optimize, and promote our services. When users rate us via the participating rating platforms or procedures or otherwise give feedback, the General Terms and Conditions or Terms of Use and the data protection notices of the providers additionally apply. As a rule, the rating also requires registration with the respective providers

To ensure that the rating persons have actually used our services, we transmit the required data regarding the customer and the service used to the respective rating platform with the consent of the customers (including name, email address, and order number or article number). This data is used solely to verify the authenticity of the user.

Data subjects: Service recipients and clients; Users (e.g., website visitors, users of online services).

Purposes of processing: Feedback (e.g., collecting feedback via online form); Marketing.

Legal bases: Legitimate interests (Art. 6 (1) (f) GDPR).

Further information on processing operations, procedures, and services:

Rating widget: We integrate so-called "rating widgets" into our Online Offering. A widget is a functional and content element integrated into our Online Offering that displays variable information. It can be displayed, for example, in the form of a seal or comparable element, sometimes also called a "badge". The corresponding content of the widget is shown within our Online Offering, but it is retrieved at that moment from the servers of the respective widget provider. This is the only way to always show the current content, especially the current rating. For this, a data connection must be established from the website called up within our Online Offering to the server of the widget provider and the widget provider receives certain technical data (access data, including IP address) necessary for the content of the widget to be delivered to the user's browser. Furthermore, the widget provider receives information that users have visited our Online Offering. This information can be stored in a cookie and used by the widget provider to recognize which online offerings participating in the rating process have been visited by the user. The information can be stored in a user profile and used for advertising or market research purposes; Legal bases: Legitimate interests (Art. 6 (1) (f) GDPR).

Presence in Social Networks (Social Media)

We maintain online presences within social networks and process user data in this context to communicate with users active there or to offer information about us.

We point out that user data can be processed outside the space of the European Union. This can result in risks for users because, for example, the enforcement of user rights could be made more difficult.

Furthermore, users' data within social networks is usually processed for market research and advertising purposes. For example, usage profiles can be created based on usage behavior and resulting interests of users. The latter may in turn be used, for example, to place advertisements within and outside the networks that presumably correspond to the interests of users. Therefore, cookies are usually stored on users' computers, in which the usage behavior and interests of users are stored. Furthermore, data independent of the devices used by users can also be stored in the usage profiles (especially if they are members of the respective platforms and are logged in there).

For a detailed presentation of the respective processing forms and the objection possibilities (opt-out), we refer to the privacy policies and details of the operators of the respective networks.

In the case of requests for information and the assertion of data subject rights, we point out that these can be asserted most effectively with the providers. Only the latter have access to the user data and can directly take appropriate measures and provide information. Should you nevertheless need help, you can contact us.

Processed data types: Contact data (e.g., postal and email addresses or phone numbers); Content data (e.g., text or image messages and posts and the information concerning them, such as details of authorship or time of creation); Usage data (e.g., page views and duration of stay, click paths, usage intensity and frequency, device types used and operating systems, interactions with content and functions).

Data subjects: Users (e.g., website visitors, users of online services).

Purposes of processing: Communication; Feedback (e.g., collecting feedback via online form); Public relations.

Retention and erasure: Erasure according to the details in the section "General Information on Data Storage and Erasure".

Legal bases: Legitimate interests (Art. 6 (1) (f) GDPR).

Further information on processing operations, procedures, and services:

Instagram: Social network, enables sharing photos and videos, commenting and favoriting posts, sending messages, subscribing to profiles and pages; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal bases: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://www.instagram.com; Privacy policy: https://privacycenter.instagram.com/policy/; Basis for third-country transfers: Data Privacy Framework (DPF).

Facebook Pages: Profiles within the social network Facebook - The controller is jointly responsible with Meta Platforms Ireland Limited for the collection and transmission of data of visitors to our Facebook page ("Fanpage"). This includes, in particular, information about user behavior (e.g., viewed or interacted content, actions carried out) as well as device information (e.g., IP address, operating system, browser type, language settings, cookie data). Details on this can be found in the Facebook Data Policy: https://www.facebook.com/privacy/policy/. Facebook also uses this data to provide us with statistical evaluations via the "Page Insights" service, which provide information on how people interact with our page and its content. The basis for this is an agreement with Facebook ("Page Insights Controller Addendum": https://www.facebook.com/legal/terms/page_controller_addendum), in which, among other things, security measures and the exercise of data subject rights are regulated. Further information can be found here: https://www.facebook.com/legal/terms/information_about_page_insights_data. Users can therefore direct information or erasure requests directly to Facebook. The rights of users (in particular access, erasure, objection, complaint to a supervisory authority) remain unaffected by this. Joint responsibility is limited exclusively to the collection of data by Meta Platforms Ireland Limited (EU). For further processing, including a possible transfer to Meta Platforms Inc. in the USA, Meta Platforms Ireland Limited is solely responsible; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal bases: Legitimate interests (Art. 6 (1) (f) GDPR); Website:52 https://w53ww.facebook.com; Privacy policy: https://www.facebook.com/privacy/policy/; Basis for third-country transfers: Data Privacy Framework (DPF), Standard Contractual Clauses (https://www.facebook.com/legal/EU_data_transfer_addendum).

LinkedIn: Social network - We are jointly responsible with LinkedIn Ireland Unlimited Company for the collection (but not further processing) of data of visitors used to create the "Page Insights" (statistics) of our LinkedIn profiles. This data includes information about the types of content users view or interact with, as well as the actions they take. In addition, details about the devices used are recorded, such as IP addresses, operating system, browser type, language settings, and cookie data, as well as details from user profiles, such as job function, country, industry, hierarchy level, company size, and employment status. Privacy information on the processing of user data by LinkedIn can be found in LinkedIn's privacy policy: https://www.linkedin.com/legal/privacy-policy. We have entered into a special agreement with LinkedIn Ireland ("Page Insights Joint Controller Addendum", https://legal.linkedin.com/pages-joint-controller-addendum), which in particular regulates which security measures LinkedIn must observe and in which LinkedIn has agreed to fulfill the rights of the data subjects (i.e., users can, for example, direct information or erasure requests directly to LinkedIn). The rights of users (in particular the right of access, erasure, objection, and complaint to the competent supervisory authority) are not restricted by the agreements with LinkedIn. Joint responsibility is limited to the collection and transmission of data to LinkedIn Ireland Unlimited Company, a company based in the EU. Further processing of the data is the sole responsibility of LinkedIn Ireland Unlimited Company, in particular as far as the transmission of data to the parent company LinkedIn Corporation in the USA is concerned; Service provider: LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland; Legal bases: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://www.linkedin.com; Privacy policy: https://www.linkedin.com/legal/privacy-policy; Basis for third-country transfers: Data Privacy Framework (DPF), Standard Contractual Clauses (https://legal.linkedin.com/dpa); Objection possibility (Opt-Out): https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.

YouTube: Social network and video platform; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal bases: Legitimate interests (Art. 6 (1) (f) GDPR); Privacy policy: https://policies.google.com/privacy; Basis for third-country transfers: Data Privacy Framework (DPF); Objection possibility (Opt-Out): https://myadcenter.google.com/personalizationoff.

Plug-ins and Embedded Functions as well as Content

We integrate functional and content elements into our Online Offering that are obtained from the servers of their respective providers (hereinafter referred to as "third-party providers"). These can be, for example, graphics, videos, or city maps (hereinafter uniformly referred to as "content").

Integration always presupposes that the third-party providers of this content process the IP address of the users, as they could not send the content to their browser without an IP address. The IP address is therefore required for the presentation of this content or functions. We endeavor to use only such content whose respective providers use the IP address only for delivery of the content. Third-party providers can also use so-called pixel tags (invisible graphics, also referred to as "web beacons") for statistical or marketing purposes. Through the "pixel tags", information, such as visitor traffic on the pages of this website, can be evaluated. The pseudonymous information can also be stored in cookies on the user's device and can contain, among other things, technical information on the browser and operating system, referring websites, visit time, and further details on the use of our Online Offering, but also be combined with such information from other sources.

Notes on legal bases: If we ask users for their consent to use third-party providers, the legal basis for data processing is permission. Otherwise, user data is processed based on our legitimate interests (i.e., interest in efficient, economic, and recipient-friendly services). In this context, we would also like to refer you to the information on the use of cookies in this privacy policy.

Processed data types: Usage data (e.g., page views and duration of stay, click paths, usage intensity and frequency, device types used and operating systems, interactions with content and functions); Meta, communication, and procedural data (e.g., IP addresses, times, identification numbers, persons involved); Location data (information on the geographic position of a device or a person).

Data subjects: Users (e.g., website visitors, users of online services).

Purposes of processing: Provision of our Online Offering and user-friendliness; Reach measurement (e.g., access statistics, recognition of recurring visitors); Tracking (e.g., interest/behavior-related profiling, use of cookies); Target group formation; Marketing; Profiles with user-related information (creation of user profiles).

Legal bases: Consent (Art. 6 (1) (a) GDPR); Legitimate interests (Art. 6 (1) (f) GDPR).

Further information on processing operations, procedures, and services:

Integration of third-party software, scripts, or frameworks (e.g., jQuery): We integrate software into our Online Offering that we retrieve from servers of other providers (e.g., function libraries that we use for presentation or user-friendliness of our Online Offering). In the process, the respective providers collect the IP address of the users and can process it for the purposes of transmitting the software to the user's browser as well as for security purposes, as well as for the evaluation and optimization of their offering; Legal bases: Legitimate interests (Art. 6 (1) (f) GDPR).

Google Fonts (provision on own server): Provision of font files for a user-friendly presentation of our Online Offering; Service provider: The Google Fonts are hosted on our server, no data is transmitted to Google; Legal bases: Legitimate interests (Art. 6 (1) (f) GDPR).

Google Maps: We integrate maps from the "Google Maps" service of the provider Google. The processed data can include, in particular, IP addresses and location data of users; Service provider: Google Cloud EMEA Limited, 70 Sir John Rogerson’s Quay, Dublin 2, Ireland; Legal bases: Consent (Art. 6 (1) (a) GDPR); Website: https://mapsplatform.google.com/; Privacy policy: https://policies.google.com/privacy; Basis for third-country transfers: Data Privacy Framework (DPF).

Instagram Plug-ins and Content: Instagram Plug-ins and content - This can include content such as images, videos, or texts and buttons with which users can share content of this Online Offering within Instagram. - We are jointly responsible with Meta Platforms Ireland Limited for the collection or receipt within the scope of a transmission (but not further processing) of "event data" that Facebook collects by means of functions of Instagram (e.g., embedding functions for content) that are executed on our Online Offering or receives within the scope of a transmission for the following purposes: a) display of content as well as advertising information that presumably corresponds to the interests of users; b) delivery of commercial and transaction-related messages (e.g., addressing users via Facebook Messenger); c) improvement of ad delivery and personalization of functions and content (e.g., improvement of detection which content or advertising information presumably corresponds to the interests of users). We have entered into a special agreement with Facebook ("Controller Addendum", https://www.facebook.com/legal/controller_addendum), which in particular regulates which security measures Facebook must observe (https://www.facebook.com/legal/terms/data_security_terms) and in which Facebook has agreed to fulfill the data subject rights (i.e., users can, for example, direct information or erasure requests directly to Facebook). Note: If Facebook provides us with measurements, analyses, and reports (which are aggregated, i.e., contain no information on individual users and are anonymous for us), then this processing does not take place within the framework of joint responsibility, but based on a data processing agreement ("Data Processing Terms", https://www.facebook.com/legal/terms/dataprocessing), the "Data Security Terms" (https://www.facebook.com/legal/terms/data_security_terms) and with regard to processing in the USA based on Standard Contractual Clauses ("Facebook EU Data Transfer Addendum", https://www.facebook.com/legal/EU_data_transfer_addendum). The rights of users (in particular to access, erasure, objection, and complaint to competent supervisory authority) are not restricted by the agreements with Facebook; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland; Legal bases: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://www.instagram.com; Privacy policy: https://privacycenter.instagram.com/policy/.

OpenStreetMap: We integrate the maps of the "OpenStreetMap" service, which are offered based on the Open Data Commons Open Database License (ODbL) by the OpenStreetMap Foundation (OSMF). User data is used by OpenStreetMap exclusively for purposes of presenting the map functions and for temporary storage of chosen settings. This data can include, in particular, IP addresses and location data of users, which are not collected without their consent (usually completed within the framework of the settings of their end devices or browsers); Service provider: OpenStreetMap Foundation (OSMF); Legal bases: Legitimate interests (Art. 6 (1) (f) GDPR); Website: https://www.openstreetmap.de; Privacy policy: https://osmfoundation.org/wiki/Privacy_Policy.

YouTube Videos: Video content; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal bases: Consent (Art. 6 (1) (a) GDPR); Website: https://www.youtube.com; Privacy policy: https://policies.google.com/privacy; Basis for third-country transfers: Data Privacy Framework (DPF); Objection possibility (Opt-Out): Opt-Out-Plugin: https://tools.google.com/dlpage/gaoptout?hl=de, Settings for the display of advertisements: https://myadcenter.google.com/personalizationoff58.

Changes and Updates

We ask you to regularly inform yourself about the content of our privacy policy. We adapt the privacy policy as soon as changes in the data processing carried out by us make this necessary. We will inform you as soon as the changes require a cooperation action on your part (e.g., consent) or another individual notification.

Insofar as we provide addresses and contact information of companies and organizations in this privacy policy, we ask you to note that the addresses can change over time and ask to check the details before contacting.

Definitions of Terms

In this section, you will find an overview of the terminology used in this privacy policy. Insofar as the terms are legally defined, their legal definitions apply. The following explanations, on the other hand, are intended primarily for understanding.

Affiliate Tracking: Within the framework of affiliate tracking, links with the help of which the linking websites refer users to websites with product or other offers are logged. The operators of the respective linking websites can receive a commission if users follow these so-called affiliate links and subsequently perceive the offers (e.g., buy goods or use services). For this, it is necessary that the providers can track whether users who are interested in certain offers subsequently perceive them at the inducement of the affiliate links. Therefore, for the functionality of affiliate links, it is necessary that they are supplemented by certain values that become part of the link or are stored otherwise, e.g., in a cookie. The values include, in particular, the source website (referrer), the time, an online identifier of the operator of the website on which the affiliate link was located, an online identifier of the respective offer, an online identifier of the user as well as tracking-specific values, such as, e.g., advertising medium ID, partner ID, and categorizations.

Inventory Data: Inventory data includes essential information necessary for the identification and management of contractual partners, user accounts, profiles, and similar assignments. This data can include, among other things, personal and demographic details such as names, contact information (addresses, phone numbers, email addresses), dates of birth, and specific identifiers (user IDs). Inventory data forms the basis for any formal interaction between persons and services, institutions, or systems by enabling clear assignment and communication.

Content Data: Content data includes information generated in the course of creating, editing, and publishing content of all kinds. This category of data can include texts, images, videos, audio files, and other multimedia content published on various platforms and media. Content data is not limited to the actual content, but also includes metadata providing information about the content itself, such as tags, descriptions, author information, and publication dates.

Contact Data: Contact data is essential information that enables communication with persons or organizations. It includes, among other things, phone numbers, postal addresses, and email addresses, as well as communication means such as social media handles and instant messaging identifiers.

Meta, Communication, and Procedural Data: Meta, communication, and procedural data are categories containing information about the way data is processed, transmitted, and managed. Meta-data, also known as data about data, includes information describing the context, origin, and structure of other data. It can include details on file size, creation date, the author of a document, and modification histories. Communication data records the exchange of information between users via various channels, such as email traffic, call logs, messages in social networks, and chat histories, including the persons involved, timestamps, and transmission paths. Procedural data describes the processes and sequences within systems or organizations, including workflow documentation, logs of transactions and activities, as well as audit logs used for tracking and auditing operations.

Usage Data: Usage data refers to information recording how users interact with digital products, services, or platforms. This data includes a wide range of information showing how users use applications, which functions they prefer, how long they stay on certain pages, and via which paths they navigate through an application. Usage data can also include the frequency of use, timestamps of activities, IP addresses, device information, and location data. They are particularly valuable for analyzing user behavior, optimizing user experiences, personalizing content, and improving products or services. Furthermore, usage data plays a crucial role in recognizing trends, preferences, and possible problem areas within digital offerings.

Personal Data: "Personal data" means any information relating to an identified or identifiable natural person (hereinafter "data subject"); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g., cookie), or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person.

Profiles with user-related information: The processing of "profiles with user-related information", or "profiles" for short, includes any type of automated processing of personal data consisting of using this personal data to analyze, evaluate, or predict certain personal aspects relating to a natural person (depending on the type of profile formation, this can include various information regarding demography, behavior, and interests, such as interaction with websites and their content, etc.) (e.g., interests in certain content or products, click behavior on a website, or location). Cookies and web beacons are frequently used for profiling purposes.

Log Data: Log data is information about events or activities logged in a system or network. This data typically contains information such as timestamps, IP addresses, user actions, error messages, and other details about the use or operation of a system. Log data is often used for analyzing system problems, for security monitoring, or for creating performance reports.

Reach Measurement: Reach measurement (also referred to as web analytics) serves the evaluation of visitor flows of an online offering and can include the behavior or interests of visitors in certain information, such as content of websites. With the help of reach analysis, operators of online offerings can recognize, for example, at what time users visit their websites and which content they are interested in. This allows them, for example, to better adapt the content of the websites to the needs of their visitors. Pseudonymous cookies and web beacons are frequently used for reach analysis purposes to recognize recurring visitors and thus obtain more accurate analyses on the use of an online offering.

Location Data: Location data is generated when a mobile device (or another device with the technical requirements for location determination) connects to a radio cell, a WLAN, or similar technical means and functions of location determination. Location data serves to indicate at which geographically determinable position on earth the respective device is located. Location data can be used, for example, to display map functions or other information dependent on a location.

Tracking: "Tracking" occurs when user behavior can be traced across multiple online offerings. As a rule, with regard to the online offerings used, behavior and interest information is stored in cookies or on servers of the providers of the tracking technologies (so-called profiling). This information can subsequently be used, for example, to show users advertisements that presumably correspond to their interests.

Controller: "Controller" means the natural or legal person, public authority, agency, or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.

Processing: "Processing" means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means. The term is broad and covers practically every handling of data, be it collection, evaluation, storage, transmission, or erasure.

Contract Data: Contract data is specific information relating to the formalization of an agreement between two or more parties. They document the conditions under which services or products are provided, exchanged, or sold. This data category is essential for managing and fulfilling contractual obligations and includes both the identification of the contracting parties and the specific terms and conditions of the agreement. Contract data can include start and end dates of the contract, the type of agreed services or products, price agreements, payment terms, termination rights, renewal options, and special conditions or clauses. They serve as a legal basis for the relationship between the parties and are crucial for clarifying rights and obligations, enforcing claims, and resolving disputes.

Payment Data: Payment data includes all information required to process payment transactions between buyers and sellers. This data is of crucial importance for electronic commerce, online banking, and any other form of financial transaction. It includes details such as credit card numbers, bank details, payment amounts, transaction data, verification numbers, and invoice information. Payment data can also include information about payment status, chargebacks, authorizations, and fees.

Target Group Formation: Target group formation (English "Custom Audiences") occurs when target groups are determined for advertising purposes, e.g., display of advertisements. For example, based on a user's interest in certain products or topics on the Internet, it can be concluded that this user is interested in advertisements for similar products or the online shop in which they viewed the products. "Lookalike Audiences" (or similar target groups) occurs when content considered suitable is displayed to users whose profiles or interests presumably correspond to the users for whom the profiles were formed. Cookies and web beacons are usually used for the purpose of forming custom audiences and lookalike audiences.

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Privacy Policy

Preamble

Table of Contents

Controller

Overview of Processing

Types of Data Processed

Categories of Data Subject

Relevant Legal Bases

Security Measures

Transmission of Personal Data

International Data Transfers

General Information on Data Storage and Erasure

Rights of Data Subjects

Business Services

Provision of the Online Offering and Web Hosting

Use of Cookies

Registration, Login, and User Account

Community Functions

Single-Sign-On Login

Blogs and Publication Media

Contact and Inquiry Management

Newsletter and Electronic Notifications

Promotional Communication via Email, Post, Fax, or Telephone

Web Analysis, Monitoring, and Optimization

Affiliate Programs and Affiliate Links

Customer Reviews and Rating Procedures

Presence in Social Networks (Social Media)

Plug-ins and Embedded Functions as well as Content

Changes and Updates

Definitions of Terms